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Brand Campaign - The Vape Monster
Project type
illustration, packaging, product, social media, posters, brochures.
Date
2024
Location
New Zealand
The Vape Monster was a university project with the goal to reduce vape waste around New Zealand. This project consisted of deep research into causes & impacts, issues & solutions, and target audiences.
The brand was designed around the target audience and strategies most effect to encourage minor behaviour changes in the audience as a means to reduce waste.
This project created an easy way for vapers and e-cig users to correctly dispose of the e-waste. This strategy encourages small changes towards a larger cause, without being a typical vape campaign that fades into all the other noise and judgement around us.
