This project was undertaken as part of a two-month internship with a local museum on the South Island, completed in fulfillment of my degree requirements and as an opportunity to gain practical experience in the field.

My primary responsibility during the internship was to develop a comprehensive brand guideline. Given the multifaceted nature of a museum's identity, with various initiatives and programs operating under its umbrella, the goal was to ensure visual and tonal consistency across all communications. The brand guideline was designed to support the museum’s core identity while providing clear direction for its sub-brands, including:

- The ARC Project
- Exhibitions
- Toi Ahi Ahi

This work aimed to balance the unique character of each sub-brand with the overarching voice and visual language of the museum.